The Designer

Arwa AlAmmari

Arwa AlAmmari founded ArAm in 2015 to bring Saudi heritage and identity into contemporary luxury ready-to-wear. Her practice is rooted in storytelling: a sense of place, a memory of craftsmanship, and the meeting of cultural identity with elegance and modern wearability. Saudi wildlife and desert landscapes, Najdi doors and architecture, AlUla and the Incense Route, the Red Sea coast and islands, and traditional dress and patterns inform her work. These influences become modern, wearable pieces, expressing a refined Saudi perspective with an international outlook. The name ArAm brings together Arwa and AlAmmari — Ar and Am. Its association with the wild deer belongs to the brand’s story, rather than a linguistic claim.

Education

ESMOD, 2012. MBA, University of Leicester, United Kingdom.