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About ArAm
A Saudi luxury fashion house blending Saudi identity and heritage with modern clothing.
Arwa AlAmmari founded ArAm in 2015 to bring Saudi heritage and identity into contemporary luxury ready-to-wear. The house tells stories of Saudi landscapes, culture and craftsmanship through modern pieces designed to be worn and lived in.
Saudi wildlife and desert landscapes, Najdi doors and architecture, AlUla and the Incense Route, the Red Sea coast and islands, and traditional dress and patterns shape the house’s visual language. ArAm combines Arwa and AlAmmari — “Ar” and “Am”. The wild deer is part of the brand’s story, an association rather than a linguistic definition.
Follow ArAm on InstagramThe Designer
Arwa AlAmmari
Arwa AlAmmari founded ArAm in 2015, bringing the stories of Saudi landscapes, culture and craftsmanship into contemporary luxury ready-to-wear. Her work balances heritage and identity with elegance and modern wearability.
About the Designer