ArAm is a Saudi award-winning Ready Couture brand founded by Arwa AlAmmari
who has a passion for arts all her life. Being a painter and sculptor Arwa looks at
fashion through an artist eye. She naturally plays with colors and silhouette as she
dose with her canvas, sculptors and artwork.
The logo has a star that is inspired by Arabic culture and history and the brand
name ArAm is driven from the first letters of the founder’s name, Ar for Arwa and
Am for Ammari. Moreover, Aram means the wild dears in Arabic, which has the
same meaning of Arwa.
Arwa Alammari is a Saudi designer, entrepreneur and a public speaker. Arwa has a passion for arts all her life .Being a painter and sculptor Arwa looks at fashion through an artist eye and to her fashion is a form of expression, a universal language that is understood by everyone and the best way to bridge cultures.
Fashion is also the perfect area to merge her love towards arts and her entrepreneurial spirit. Arwa gets inspired by culture, music, theaters and different forms of art she is an avid traveler who loves to explore and blend to new experiences.
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