ArAm is a Saudi award-winning Ready Couture brand founded by Arwa AlAmmari who has a passion for arts all her life. Being a painter and sculptor Arwa looks at fashion through an artist eye. She naturally plays with colors and silhouette as she dose with her canvas, sculptors and artwork.
The logo has a star that is inspired by Arabic culture and history and the brand name ArAm is driven from the first letters of the founder’s name, Ar for Arwa and Am for Ammari. Moreover, Aram means the wild dears in Arabic, which has the same meaning of Arwa.
ArAm aims at introducing elegance in a feminine, artistic, memorable and timeless manner; as highlighted by Grazia Magazine in its Saudi edition (June 2018).
“Arwa’s style has been compared to that of John Galliano’s, showcasing an avant-garde feminine elegance, beautifully blended in with tradition “ .
The designs are featured by their special colors and fabrics combinations, reflecting a Middle Eastern soul blended with international inspirations. ArAm won the Italian magazine Grazia style award for emerging designer Middle East in 2014, shortly after the brand was established. In 2016, Arwa was selected to represent Saudi Arabia in the Arabian version of the international competition ‘Fashion Star’ against 11 other well established designers. The main judge was the New York based designer ‘Reem Acra’ and the program was aired on the renowned Dubai TV channel. After 10 difficult challenges Arwa was able to win the competition and become the first “Fashion Star” Arabia.
ArAm has participated in multiple regional and International fashion weeks. In 2018, ArAm was chosen to be the finale show of the first Saudi Fashion Week, which showcased international names such as Jean Paul Gaultier and Roberto Cavalli among other international designers.
ArAm also participated in other fashion weeks such as FFWD Fashion Forward Dubai, Arab Fashion Week in Dubai, New York Fashion Week, and Moscow Fashion days.
The garments are produced in Saudi as its one of Arwa’s aspirations for Saudis to become creators and to start exporting rather the prolonged stigma of only being consumers.
The brand was featured in many regional and international media including: BBC, CNN, France 24, Huff Post French and MBC in addition to the leading newspapers in the Middle East such as Alsharq Alawsat, Arab News, Khaleej News and more.